Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Year of publication: |
2017
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Authors: | Sullivan, Helen W. ; Boudewyns, Vanessa ; O’Donoghue, Amie ; Marshall, Sandra ; Williams, Pamela A. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 2, p. 236-245
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Subject: | eye tracking | prescription drug | direct-to-consumer advertising | distraction | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Wahrnehmung | Perception |
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