Attention trajectories capture utility accumulation and predict brand choice
Ana Martinovici, Rik Pieters, and Tülin Erdem
| Year of publication: |
2023
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|---|---|
| Authors: | Martinovici, Ana ; Pieters, Rik ; Erdem, Tülin |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 4, p. 625-645
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| Subject: | attention and brand choice | utility accumulation | eye movements | K-fold cross-validation | prediction | Bayesian estimation | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Prognoseverfahren | Forecasting model | Bayes-Statistik | Bayesian inference | Wahrnehmung | Perception | Schätztheorie | Estimation theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221141052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322137