Eye-movements, Attention, and Utility Accumulation During Brand Choice
Year of publication: |
[2021]
|
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Authors: | Pieters, F. G. M. (Rik) ; Erdem, Tulin ; Martinovici, Ana |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenartikel | Brand | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 04, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3826285 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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