Attitude toward social media reviews and restaurant visit intention : a Bangladeshi perspective
Year of publication: |
2022
|
---|---|
Authors: | Popy, Nurun Naher ; Bappy, Tauhid Ahmed |
Published in: |
South Asian journal of business studies. - Bingley : Emerald Publishing Limited, ISSN 2398-6298, ZDB-ID 2887112-1. - Vol. 11.2022, 1, p. 20-44
|
Subject: | Attitude | Behavioral intention | E-WOM | Restaurant | Social media review | Social Web | Social web | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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