Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message
Beth Harben and Soyoung Kim
| Year of publication: |
2008
|
|---|---|
| Authors: | Harben, Beth ; Kim, So-yŏng |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 32.2008, 1, p. 88-98
|
| Subject: | Mode | Fashion | Werbung | Advertising | Politik | Politics | Öffentliche Meinung | Public opinion | Wahrnehmung | Perception | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003701048