Cause-brand alliances : less familiar brands with familiar causes
Year of publication: |
2011
|
---|---|
Authors: | Harben, Beth ; Forsythe, Sandra |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 2, p. 132-142
|
Subject: | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management |
-
Boenigk, Silke, (2015)
-
Christofi, Michael, (2013)
-
Westberg, Kate, (2014)
- More ...
-
Cause–brand alliances: Less familiar brands with familiar causes
Harben, Beth, (2011)
-
Harben, Beth, (2008)
-
Kaufman-Scarborough, Carol, (2009)
- More ...