Attitudes and awareness as predictors of market share
Year of publication: |
1968
|
---|---|
Authors: | Assael, Henry ; Day, George S. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 8.1968, 4, p. 3-10
|
Subject: | Marktforschung | Markenartikel |
-
A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin, (2003)
-
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A., (1993)
-
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C., (1988)
- More ...
-
National survey of transportation attitudes and behavior : phase 1 summary report
MacMillan, Robert K., (1968)
-
Consumer behavior and marketing action
Assael, Henry, (1984)
-
Nonsampling vs, sampling errors in survey research
Assael, Henry, (2009)
- More ...