The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Year of publication: |
2013
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Authors: | Al-Hawary, Sulieman Ibraheem Shelash |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 6.2013, 6, p. 656-686
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Subject: | brand | loyalty | satisfaction | service quality | trust | automotive owners | Jordan | Jordanien | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kfz-Industrie | Automotive industry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markentreue | Brand loyalty |
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