Attitudes, preferences and profile of online buyers in India : changing trends
Ravi Kiran, Anupam Sharma and K. C. Mittal
| Year of publication: |
2008
|
|---|---|
| Authors: | Kiran, Ravi ; Sharma, Anupam ; Mittal, Krishan Chand |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 15.2008, 3, p. 55-73
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Stichprobenerhebung | Sampling | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809399