Attitudes, Preferences and Usage Behavior of the Population Regarding Social Media Pages of Hospitals - Results of a Quantitative Survey in the DACH Region (Germany, Austria, Switzerland)

This research report describes attitudes, preferences and usage behavior of the population regarding social media pages of hospitals. For this purpose, the results of a quantitative survey (N=1,547) in the DACH region (Germany, Austria, Switzerland) are presented and explained.

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Year of publication:	2021
Authors:	Beier, Michael ; Früh, Sebastian
Publisher:	Kiel, Hamburg : ZBW - Leibniz Information Centre for Economics
Subject:	social media \| hospitals \| digital health \| preferences \| usage behavior \| Facebook \| Twitter \| Instagram \| LinkedIn \| XING \| YouTube

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Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Research Report
Language:	English
Other identifiers:	hdl:10419/233853 [Handle] RePEc:zbw:esrepo:233853 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10012509001