Use of social media by selected Indian private sector banks
Arti Chandani, Rajiv Divekar, Shilpi Kaushik, Mita Mehta, B. Neeraja and Sanchari Debgupta
| Year of publication: |
2021
|
|---|---|
| Authors: | Chandani, Arti ; Divekar, Rajiv ; Kaushik, Shilpi ; Mehta, Mita ; Neeraja, B. ; Debgupta, Sanchari |
| Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 8.2021, 1/2, p. 205-218
|
| Subject: | social media | digitisation | private sector banks | Facebook | LinkedIn | Twitter | YouTube | Social Web | Social web | Indien | India | Bank | Privatwirtschaft | Private sector | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2021.117722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012696765