Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
Year of publication: |
2018
|
---|---|
Authors: | Mogaji, Emmanuel ; Farinloye, Temitope |
Published in: |
Contemporary issues in social media marketing. - London : Routledge, ISBN 978-1-138-67917-7. - 2018, p. 206-216
|
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kundenintegration | Customer integration | Bank | Großbritannien | United Kingdom |
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