Attitudes towards cause-related marketing : determinants of satisfaction and loyalty
M. Mercedes Galan-Ladero; Clementina Galera-Casquet;Walter Wymer
| Year of publication: |
2013
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|---|---|
| Authors: | Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina ; Wymer, Walter |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 10.2013, 3, p. 253-269
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| Subject: | Cause-related marketing (CRM) | Attitudes towards cause-related marketing | Satisfaction | Loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Kundenzufriedenheit | Customer satisfaction | Spanien | Spain | Strukturgleichungsmodell | Structural equation model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-013-0103-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010193207