Cause-Related Marketing : Case Studies From a Global Perspective
Year of publication: |
2021 ; 1st ed. 2021.
|
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Other Persons: | Galan-Ladero, M. Mercedes (ed.) ; Galera-Casquet, Clementina (ed.) ; Alves, Helena M. (ed.) |
Publisher: |
2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Springer |
Subject: | Cause-Related Marketing | Cause-related marketing | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Welt | World |
Extent: | 1 Online-Ressource(XXIV, 435 p. 101 illus., 93 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-65455-9 ; 978-3-030-65454-2 ; 978-3-030-65456-6 ; 978-3-030-65457-3 |
Other identifiers: | 10.1007/978-3-030-65455-9 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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