Attitudes towards environmentally friendly products
Year of publication: |
2011
|
---|---|
Authors: | Cheah, Isaac ; Phau, Ian |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 29.2011, 5, p. 452-472
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Environmentally friendly products | Willingness to buy | Ecoliteracy | Consumer behaviour | Self‐image | Australia |
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