Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Year of publication: |
2011
|
---|---|
Authors: | Cheah, Isaac ; Phau, Ian |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 5, p. 452-472
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Öko-Produkt | Sustainable product | Australien | Australia |
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