Attitudinal and behavioral resistance : a marketing perspective
Julie Tinson, Angeline Close, Linda Tuncay Zayer and Peter Nuttall
| Year of publication: |
2013
|
|---|---|
| Authors: | Tinson, Julie ; Close, Angeline ; Zayer, Linda Tuncay ; Nuttall, Peter |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 6, p. 436-448
|
| Subject: | Konsumentenboykott | Consumer boycott | Marketingmanagement | Marketing management | Persönlichkeitspsychologie | Personality psychology | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230136