The effectiveness of marketing policy boycotts : environmental opposition to marketing
Year of publication: |
1987
|
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Authors: | Garrett, Dennis E. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 2, p. 46-57
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Subject: | Konsumentenboykott | Consumer boycott | Marketingmanagement | Marketing management | USA | United States |
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