Attracting applicants through the organization's social media page : signaling employer brand personality
Year of publication: |
2019
|
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Authors: | Carpentier, Marieke ; Van Hoye, Greet ; Weijters, Bert |
Published in: |
Journal of vocational behavior. - Amsterdam [u.a.] : Elsevier, ISSN 0001-8791, ZDB-ID 120151-7. - Vol. 115.2019, p. 1-14
|
Subject: | Employer brand personality | Organizational attractiveness | Recruitment | Social media | Word-of-mouth | Social Web | Social web | Personalbeschaffung | Personalmarketing | HR marketing | Markenimage | Brand image | Firmenimage | Corporate reputation | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology |
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