Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Year of publication: |
2022
|
---|---|
Authors: | Van Hoye, Greet ; Lievens, Filip ; Weijters, Bert ; Cromheecke, Saartje |
Published in: |
Human resource management. - New York, NY [u.a.] : Wiley, ISSN 1099-050X, ZDB-ID 2004293-0. - Vol. 61.2022, 5, p. 525-541
|
Subject: | employer branding | employer image | industry image | organizational attractiveness | points-of-difference | points-of-relevance | recruitment | Firmenimage | Corporate reputation | Personalbeschaffung | Recruitment | Personalmarketing | HR marketing | Markenimage | Brand image | Personalmanagement | Human Resource Management |
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