Attracting attention : promotion and marketing for tourism attractions

Andi Stein

Types of attractions -- Attraction development -- Promotion, advertising, and marketing -- Media relations -- Social media marketing -- Sales promotion and merchandising -- Special events -- Guest relations and customer service -- Employee relations -- Crisis communications -- Social responsibility and sustainability

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Year of publication:	[2015]
Authors:	Stein, Andi
Publisher:	New York : Peter Lang
Subject:	Freizeitwirtschaft \| Leisure industries \| Tourismusmarketing \| Tourism marketing \| Freizeiteinrichtung \| Marketingmanagement
Description of contents:	Table of Contents [gbv.de]

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Extent:	VIII, 196 Seiten Illustrationen 26 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Index Types of attractionsAttraction development -- Promotion, advertising, and marketing -- Media relations -- Social media marketing -- Sales promotion and merchandising -- Special events -- Guest relations and customer service -- Employee relations -- Crisis communications -- Social responsibility and sustainability.
ISBN:	978-1-4331-2415-0 ; 978-1-4331-2414-3 ; 978-1-4539-1513-4
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011427899