Attracting volunteers in highly multicultural societies : a marketing challenge
Melanie Randle and Sara Dolnicar
| Year of publication: |
2012
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|---|---|
| Authors: | Randle, Melanie ; Dolnicar, Sara |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 24.2012, 4, p. 351-369
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| Subject: | Ehrenamtliche Arbeit | Voluntary work | Multikulturelle Gesellschaft | Multicultural society | Nonprofit-Marketing | Nonprofit marketing | Marktsegmentierung | Market segmentation | Verbrauchereinstellung | Consumer attitudes | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009714684