Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Abhishek Mishra
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Mishra, Abhishek |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5983-5992
|
| Subject: | Design perception | Experiential value | Brand equity | User expertise | Visual | Functional | Kinesthetic | Interface | Information | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktgestaltung | Product design | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597573