Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential
| Year of publication: |
1995
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|---|---|
| Authors: | Green, Paul E. ; Krieger, Abba M. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 14.1995, 3, 1, p. 253-270
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