Attribute satisfaction and experiential involvement in evaluations of live musical performance : theory and managerial implications for services
Year of publication: |
2011
|
---|---|
Authors: | Hausman, Angela |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 3, p. 210-217
|
Subject: | Musikveranstaltung | Musical performance | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing |
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