Auctions for online ad space among advertisers sensitive to both views and clicks
Year of publication: |
September 2018
|
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Authors: | Maillé, Patrick ; Tuffin, Bruno |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 3, p. 485-506
|
Subject: | Advertisements | Auctions | Pay-per-click | Pay-per-impression | Online-Marketing | Internet marketing | Auktion | Auction | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Internet-Auktion | Online auction | Suchmaschine | Search engine | Werbung | Advertising |
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