Auctions in the Online Display Advertising Chain : A Case for Independent Campaign Management
Year of publication: |
2017
|
---|---|
Authors: | Allouah, Amine |
Other Persons: | Besbes, Omar (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Auktion | Auction | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (57 p) |
---|---|
Series: | Columbia Business School Research Paper ; No. 17-60 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 5, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2919665 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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