Augmented reality in retail and its impact on sales
Year of publication: |
2022
|
---|---|
Authors: | Tan, Yong-Chin ; Chandukala, Sandeep R. ; Reddy, Srinivas K. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 1, p. 48-66
|
Subject: | augmented reality | mobile app | online retail | product uncertainty | virtual product experience | Einzelhandel | Retail trade | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application |
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