Auswertung der Umfrage Customer-Relationship-Management : Einsatz, Potentiale und Hürden in deutschen Unternehmen
Stefan Sackmann; Dennis Kundisch; Markus Ruch
| Year of publication: |
2007
|
|---|---|
| Authors: | Sackmann, Stefan ; Kundisch, Dennis ; Ruch, Markus |
| Publisher: |
[Freiburg (Breisgau)] : IIG, Inst. f. Informatik u. Gesellschaft, Abt. Telematik [usw.] |
| Subject: | Unternehmen | Enterprise | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 22 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | IIG-Berichte. - Freiburg, Br. : IIG, ISSN 0945-800X, ZDB-ID 1232834-0. - Vol. 2007,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003975571