Authenticity : a macromarketing perspective
Year of publication: |
2014
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Authors: | Kadirov, Djavlonbek ; Varey, Richard J. ; Wooliscroft, Ben |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 1, p. 73-79
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Subject: | authenticity | honesty | concern for other | ethical marketing | social status | macromarketing | Marketing | USA | United States | Unternehmensethik | Business ethics | Marketingtheorie | Marketing theory | Glaubwürdigkeit | Credibility |
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