Symbolism in marketing systems
Year of publication: |
2011
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Authors: | Kadirov, Djavlonbek ; Varey, Richard J. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 2, p. 160-171
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Subject: | Werbung | Advertising | Fotografie | Photograph | Werbewirkung | Advertising effects | Kraftfahrzeug | Motor vehicle | Öko-Produkt | Sustainable product | USA | United States |
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