Authenticity and transparency in the advertising industry
Year of publication: |
2006
|
---|---|
Authors: | Anderberg, Johan ; Morris, John |
Other Persons: | Anderberg, Johan (ed.) |
Published in: |
Journal of Management Development. - Emerald Group Publishing Limited, ISSN 1758-7492, ZDB-ID 2020272-6. - Vol. 25.2006, 10, p. 1021-1023
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Brand management |
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