Corporate communication : identity, image and reputation
Susan Marie Laws
Year of publication: |
2014
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Authors: | Laws, Susan Marie |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 3.2014, 4, p. 344-349
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Subject: | digital media | corporate communication | brand management | global economic | cultural buying habits | CEO personality | CRM | advertising | Asian markets | developing markets | internet marketing | public policy | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbung | Advertising | Beziehungsmarketing | Relationship marketing | Digitale Medien | Digital media | Marketing | Markenarchitektur | Brand architecture |
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