Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Year of publication: |
2015
|
---|---|
Authors: | Lu, Allan Cheng Chieh ; Gursoy, Dogan ; Lu, Carol Yirong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 50.2015, p. 36-45
|
Subject: | Authenticity | Brand equity | Ethnic restaurants | Brand awareness | Brand association | Perceived quality | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Gastronomie | Restaurant industry | Markenführung | Brand management | Markenartikel | Brand | Ethnische Gruppe | Ethnic group |
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