Automated service quality as a predictor of customers' commitment : a practical study within the UAE retail banking context
Year of publication: |
2011
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Authors: | Al-Hawari, Mohd Ahmad |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 3, p. 346-366
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Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Privatkundengeschäft | Personal banking | Vereinigte Arabische Emirate | United Arab Emirates |
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