Automatic customer targeting : a data mining solution to the problem of asymmetric profitability distribution
Year of publication: |
2022
|
---|---|
Authors: | Rogić, Sunčica ; Kašćelan, Ljiljana ; Kašćelan, Vladimir ; Đurišić, Vladimir |
Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 23.2022, 4, p. 315-333
|
Subject: | Customer profitability | Data mining | Marketing analytics | Support vector regression | Data Mining | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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