The impact of CRM components system on customer retention in the telecom industry : a case of Y-Telecom in Yemen
Wail Alhakimi, Abdulsalam Ghaleb
| Year of publication: |
2019
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|---|---|
| Authors: | Alhakimi, Wail ; Ghaleb, Abdulsalam |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 6.2019, 4, p. 378-409
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| Subject: | customer relationship management | CRM components | call centre | service centre | data mining | customer satisfaction | customer retention | Y-Telecom | Yemen | Beziehungsmarketing | Relationship marketing | Callcenter | Call centre | Kundenzufriedenheit | Customer satisfaction | Jemen | Data Mining | Data mining | Telekommunikationssektor | Telecommunications industry | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2019.100813 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012111773