Automobilmarketing im Spannungsfeld von gesellschaftlichen Umweltzielen und Kundennutzen
Jens Hoffmann
| Year of publication: |
2002
|
|---|---|
| Authors: | Hoffmann, Jens |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Volkswagen AG | Kfz-Industrie | Automotive industry | Marketing | Öko-Produkt | Sustainable product | Beziehungsmarketing | Relationship marketing | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Deutschland | Germany | Kraftfahrzeugindustrie | Strategisches Management | Umweltverträglichkeit | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 278 S graph. Darst 21 cm |
|---|---|
| Series: | Markt und Konsum. - Frankfurt, M. : PL Acad. Research, ISSN 0946-5995, ZDB-ID 1393810-1. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 2002 |
| Notes: | kart. |
| ISBN: | 3-631-39713-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001684272