Automotive Strategy Playbook : A Practitioner’s Perspective

This automotive strategy playbook provides current perspectives on strategic challenges in the automotive industry. The perspectives follow six key themes: market-driving trends, competition from China and the battery electric vehicle land grab, automotive supply chain transformation, future automotive differentiation, hardware and software product development decoupling, as well as automotive firms’ company cultures and changes in partnerships. Traditional automotive manufacturers are challenged by Chinese electric vehicle companies entering a market with compelling products at lower price points due to lower production costs where most customers are willing to switch brands when moving from internal combustion to electric drive. Operational challenges in supply chains and product development cycles that need to be integrated with simpler offerings and seamless customer experiences continue to be demanding for manufacturers. At the same time, incumbents are still trying to develop clear differentiating offerings while attempting to find out where and how they should partner or develop internal capabilities