Automotive Supplier Industry : in Bayern ganz oben ; eine Initiative führender Automobilzulieferer in Nordbayern
Year of publication: |
2009
|
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Authors: | Oettinger, Achim ; Böttger, Peter |
Published in: |
Employer Branding : Arbeitgeber positionieren und präsentieren. - Köln : Luchterhand, ISBN 3-472-07485-X. - 2009, p. 271-282
|
Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Personalmarketing | HR marketing | Automobilzulieferindustrie | Automotive supplier industry | Bayern | Bavaria |
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