Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
Fouad El Ouardighi, Gustav Feichtinger, Dieter Grass, Richard Hartl, Peter M. Kort
| Year of publication: |
2016
|
|---|---|
| Authors: | El Ouardighi, Fouad ; Feichtinger, Gustav ; Grass, Dieter ; Hartl, Richard F. ; Kort, Peter M. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 251.2016, 3 (16.6.), p. 860-872
|
| Subject: | Dynamic pricing | Advertising effort | Word of mouth | Marketing strategy | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy | Werbung | Advertising | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2015.11.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011449000