Strategic implications of keeping product value secret from competitor's customers
Year of publication: |
September 2017
|
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Authors: | Harutyunyan, Mushegh ; Jiang, Baojun |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 3, p. 382-399
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Subject: | Dynamic pricing | Competitive strategy | Information disclosure | Advertising | Targeted marketing | Word of mouth | Wettbewerbsstrategie | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Werbung | Marketingmanagement | Marketing management | Produktqualität | Product quality | Preismanagement | Pricing strategy | Zielgruppe | Target group |
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