Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
D.G. Brian Jones and Eric H. Shaw
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Jones, D. G. Brian ; Shaw, Eric H. |
| Other Persons: | Hunt, Shelby D. (contributor) |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 1/2, p. 52-62
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| Subject: | Marketing strategy | resource-advantage theory | marketing theory | general theory of marketing | marketing history | history of marketing thought | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1398771 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883307