Avoiding "star wars" : celebrity creation as media strategy
Year of publication: |
2007
|
---|---|
Authors: | Franck, Egon ; Nüesch, Stephan |
Published in: |
Kyklos : international review for social sciences. - Oxford : Wiley-Blackwell, ISSN 0023-5962, ZDB-ID 3292-X. - Vol. 60.2007, 2, p. 211-230
|
Subject: | Kommunikationsmedien | Communication media | Celebrity-Werbung | Celebrity endorsement | Theorie | Theory |
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