Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Agostino Vollero, Maria Palazzo and Alfonso Siano; Wim J. L. Elving
| Year of publication: |
2016
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|---|---|
| Authors: | Vollero, Agostino ; Palazzo, Maria ; Siano, Alfonso ; Elving, Wim J.L. |
| Published in: |
International journal of innovation and sustainable development : IJISD. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1740-8822, ZDB-ID 2232716-2. - Vol. 10.2016, 2, p. 120-140
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| Subject: | CSR | greenwashing | corporate communication | stakeholder engagement | energy industry | communication ideal | identification of CSR structure | strategic communication tasks | corporate communication style | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527166