<b>Foreword</b>--Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
Year of publication: |
2011
|
---|---|
Authors: | Gordon, Brett R. ; Thomadsen, Raphael ; Bradlow, Eric T. ; Dubé, Jean-Pierre ; Staelin, Richard |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 6, p. 945-949
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | academic workshop | empirical I/O | structural econometrics |
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