Revisiting the workshop on quantitative marketing and structural econometrics
Brett R. Gordon; Raphael Thomadsen; Eric T. Bradlow; Jean-Pierre Dubé; Richard Staelin
| Year of publication: |
2011
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|---|---|
| Authors: | Gordon, Brett R. ; Thomadsen, Raphael ; Bradlow, Eric T. ; Dubé, Jean-Pierre ; Staelin, Richard |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 6, p. 945-949
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| Subject: | Marktforschung | Market research | Empirische Methode | Empirical method | Feldforschung | Field research | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009427842