Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals
Year of publication: |
1999
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Authors: | Naidu, G.M. ; Parvatiyar, Atul ; Sheth, Jagdish N. ; Westgate, Lori |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 46.1999, 3, p. 207-218
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