B ORGANIZATIONAL BEHAVIOR - Modeling the microeffects of television advertising: Which ad works, when, where, for how long, and why - Bc:140
Year of publication: |
2006
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Authors: | Tellis, Gerard J. ; MacInnis, Deborah ; Chandy, Rajesh K. ; Thaivanich, Pattana |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 46.2006, 3, p. 271-276
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