B to B firms' motivation to become members of digital platforms : the case of crowd UK
Year of publication: |
2021
|
---|---|
Authors: | Ruhland, Sina ; Kooli, Kaouther ; Wright, Len Tiu |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 2, p. 125-147
|
Subject: | digital platform | Digital transformation | motivation to join a platform | multi-stakeholders‘ persepctive | Social Web | Social web | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics |
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